A McDonald’s franchise owner believes the brand could be facing its ‘final days’.
‘Probably 30% of operators are insolvent’ said one franchisee.
This is big news for a company that has reaped massive profits and brand loyalty for over 4 decades.
This may be because many people are now looking for healthier options or better quality food.
Whatever the reason, this is an example of what happens when you don’t keep up with what people want.
There would have been warning signs that are tastes were moving away from cheap fast food.
But clearly Maccas HQ didn’t adapt well enough.
And property investing is no different – we need to keep up with the latest trends.
My uncle sold off the last 20 lots in his large sub-division in Melbourne south-east on Sunday via auction.
They are relatively large lots – around 600m2.
And they’ve sold well with strong consistent demand over the past 10 years because they’ve catered to the desire of families in the area.
However, many families now are looking for other things too – smaller, more affordable lots, with greater areas of shared parklands and ‘walkability’ to amenities.
It’s our job as investors to keep on track with these trends so we can profit from them for many years to come.